Top 10 SEO-Friendly WordPress Themes for Ecommerce in 2024

Running an effective online store relies on more than just engaging products and an attractive layout. One vital aspect that is often overlooked is the theme’s SEO friendliness. When it comes to online store, SEO-friendly WordPress Themes for Ecommerce are a must since they unique features and capabilities to manage online stores.

The challenge lies in finding the most SEO-friendly WordPress theme that aligns with your eCommerce goals. To help you navigate this vast sea of options, we have compiled a comprehensive guide, comparing the top SEO-optimized WordPress themes for ecommerce in 2024.

Table of Contents

Understanding SEO-friendly WordPress Themes for Ecommerce

Ecommerce WordPress themes serve as the backbone of your online store. They not only provide an appealing visual presentation but also contribute to the functionality, user experience, and importantly, the store’s SEO. These themes typically integrate seamlessly with WooCommerce, offering additional features like shopping carts, product layouts, checkout pages, and product filtering and sorting options. Essentially, an SEO-friendly ecommerce WordPress theme empowers site owners to effectively conduct business online, while optimizing their site for search engine visibility.

Comprehensive Review of the Top 10 SEO-friendly WordPress Themes for Ecommerce

When selecting the best SEO friendly WordPress theme for your online store, various factors come into play. We have considered elements such as compatibility with WooCommerce, feature richness, customization options, and the availability of starter websites. Here’s our selection of the top 10 SEO-friendly ecommerce WordPress themes.

1. Divi

A strong contender for the most SEO friendly WordPress theme, Divi offers a highly customizable platform, thanks to its intuitive, front-end, no-code Visual Builder. With more than 200 design elements, Divi provides real-time design control over every aspect of your site.

Key Features of Divi

  • 200+ design elements
  • Theme Builder
  • No-code Visual Builder
  • 20+ WooCommerce modules
  • 2300+ design layouts

Divi integrates smoothly with WooCommerce, delivering over 20 WooCommerce-specific modules for crafting product layouts, shop pages, and more. It offers more than 2300 professionally designed layouts, each with a shop page layout. This vast library enables you to uniquely feature your products, ensuring your ecommerce website stands out.

Divi is ideal for newcomers and developers aiming to build a visually appealing online store quickly and effectively.

Starting Price$89/year
Free Layouts2300+
Visual Builder✔️
Theme Builder✔️
Get Divi

2. Astra

Astra stands out with its seamless integration with WooCommerce, and compatibility with page builders like Elementor and Spectra. It offers WooCommerce-dedicated modules, making it easy to construct your ideal online shop.

Key Features of Astra

  • Compatible with popular page builders
  • Lightweight for fast page load times
  • 40+ premade starter ecommerce templates
  • Live theme customizer

Astra is one of the fastest WordPress themes, weighing in at under 50kb on the front end. This lightweight structure translates to quicker page load times, offering a significant boost to your site’s SEO.

Astra is a fantastic choice for those seeking a fast, lightweight theme that integrates well with Elementor and WooCommerce.

Starting Price$49/year
Free Layouts240+
Visual Builder✔️
Theme Builder✔️
Get Astra

3. OceanWP

OceanWP is an SEO-friendly ecommerce WordPress theme that provides endless customization options. With over 220 premade demos, its seamless integration with Elementor and Gutenberg allows you to create a bespoke online store.

Key Features for OceanWP

  • Ocean eComm Treasure Box add-on (pro)
  • Freepik and Flaticon integration (pro)
  • Seamless integration with Elementor
  • Unlimited A/B testing
  • Over 220 demo sites

OceanWP is an excellent choice for a flexible and feature-rich ecommerce WordPress theme. Its vast demos and customization options make it suitable for small and large online stores.

Starting Price$35/year
Free Layouts210+
Visual Builder✔️
Theme Builder✔️
Get OceanWP

4. Neve

Neve by ThemeIsle stands out with its mobile-first design, compatibility with all major page builder plugins, and seamless integration with the Accelerated Mobile Pages (AMP) plugin.

Key Features for Neve

  • 100+ starter templates, 6 dedicated WooCommerce sites
  • Enhanced for WooCommerce (pro)
  • Custom Woo modules for Elementor
  • Mobile-first and AMP ready

Neve is WooCommerce-ready and offers a variety of enhanced features for pro version users. With various checkout page layouts, six WooCommerce starter templates, and unlimited design options through Elementor integration, Neve is an excellent choice for those without design experience.

Starting Price$69/year
Free Layouts110+
Visual Builder✔️
Theme Builder✔️
Get Neve

5. Flatsome

Flatsome, specifically designed for WooCommerce, offers a front-end page builder, several product layouts, built-in variation product galleries, and complete theme customization.

Key Features for Flatsome

  • Local Google fonts
  • Multiple product layouts
  • Drag and drop builder
  • Flatsome studio with 35+ design elements
  • Over 100 ecommerce designs through Flatsome Studio

Flatsome is an excellent choice for online store owners seeking a flexible and straightforward to use ecommerce WordPress theme with unlimited design options.

Starting Price$59 (one-time)
Free Layouts300+
Visual Builder✔️
Theme Builder✔️
Get Flatsome

6. Shoppe by Themify

Shoppe, available through Themify, provides a proprietary drag-and-drop builder, making it simple to design custom ecommerce pages, headers, footers, and more. It offers over 60 regular page layouts and 20+ shop page layouts.

Key Features for Shoppe

  • Themify drag and drop page builder
  • 14 header layouts
  • 6 Woo-specific shop features
  • 8 WooCommerce starter sites

Shoppe is a great choice for anyone with multiple websites or who wants a wide range of options.

Starting Price$59/year
Free Layouts42+
Visual Builder✔️
Theme Builder✔️
Get Shoppe

7. Shoptimizer

Shoptimizer puts emphasis on site speed. It offers a streamlined ordering experience that removes distractions such as headers, footers, and sidebars, focusing on encouraging customers to make purchases.

Key Features for Shoptimizer

  • Automatic minified and critical CSS
  • Support for major page builder plugins
  • Accessibility friendly
  • 20+ sale-boosting features

Shoptimizer is an ideal fit for anyone seeking a speed-optimized ecommerce theme that is ready to run right from the start.

Starting Price$49/Year
Free Layouts30+
Visual Builder✔️
Theme Builder✔️
Get Shoptimizer

8. Botiga

Botiga, one of two theme offerings from aThemes, is the most feature-packed free theme on our list. All theme styles are handled through the familiar WordPress customizer, including WooCommerce settings.

Key Features for Botiga

  • Header and footer builder
  • Multiple layout options
  • Lightweight and SEO ready
  • 8 starter designs
  • Elementor and Gutenberg support

Botiga offers a minimal style but maximum potential, making it an excellent choice for beginners looking to sell a few dozen products.

Starting Price$55/year
Free Layouts8
Visual Builder✔️
Theme Builder✔️
Get Botiga

9. Storefront

Storefront, brought to you by the creators of WordPress, is a free theme built for WooCommerce. It allows you to easily create an online store in minutes.

Key Features for Storefront

  • Built for WooCommerce
  • Live theme customizer
  • 14 premade starter designs (3 free)
  • Advanced product filters

Storefront is a simple yet effective ecommerce theme. If you are a developer, this theme provides an excellent foundation for a custom-coded, fast ecommerce website.

Starting PriceFree
Free Layouts3
Visual Builder✔️
Theme Builder✔️
Get Storefront

10. Woostify

Woostify, the final entry in our list, is a lightweight, SEO-ready theme explicitly designed for WooCommerce. With a live theme customizer, multiple product, cart, and catalog layouts, and a variety of layout styles, it offers plenty of flexibility for your ecommerce website.

Key Features for Woostify

  • 20+ starter websites
  • Lightweight (under 30kb) page size
  • Built specifically for WooCommerce
  • Compatible with Elementor

Woostify is an ideal choice for Elementor users seeking a fast, lightweight theme for WooCommerce.

Starting Price$49/year
Free Layouts13
Visual Builder✔️
Theme Builder✔️
Get Woostify

The Most Outstanding Ecommerce WordPress Theme

While all the themes we have discussed are excellent, Divi stands out as the best SEO friendly WordPress theme. Its dedicated WooCommerce integration, 20+ Woo-specific modules, and numerous free shop layouts make it the top choice for an online store.

Starting PriceWebsitesFree LayoutsVisual BuilderTheme Builder
🥇 Divi$89/yearUnlimited2300+✔️✔️
🥈 Astra$59/year1240+✔️✔️
🥉 OceanWP$54/year3210+✔️✔️
Flatsome$59/six months1300+✔️✔️

Frequently Asked Questions (FAQs)

Before we conclude, let’s address some frequently asked questions regarding the best SEO friendly WordPress theme.

How much does WooCommerce cost?

WooCommerce is a free and open-source WordPress plugin. However, additional costs may be associated with hosting, domain name, themes, and extensions.

How can I increase sales on my WordPress ecommerce website?

Enhance sales on your WordPress e-commerce site by enhancing product pages with high-definition pictures and descriptions, offering discounts and promotions, enhancing site performance and navigation, and launching email marketing campaigns to entice customers and stoke repeat purchases.

How do I optimize my WordPress ecommerce website?

You can optimize your WordPress ecommerce website by using a fast and reliable hosting service, optimizing images and videos, using a clean and responsive design, installing caching plugins, optimizing your website’s code, and using SEO plugins to improve search rankings.

Why should I use WordPress over Shopify?

While Shopify is primarily focused on ecommerce functionality, WordPress offers more flexibility, allowing for greater customization and control over your website.

Which WordPress ecommerce themes have a drag-and-drop builder?

Ecommerce themes like Divi, Flatsome, and Shoppe offer the convenience of a drag-and-drop builder, simplifying your website-building experience.

What is the best ecommerce theme for WordPress?

Divi is our top choice due to its specialized integration for WooCommerce and extensive library of design elements and layouts.


Choosing the most SEO friendly WordPress theme for your ecommerce store can be daunting. However, with careful review and consideration of the factors discussed in this guide, you can select a theme that aligns perfectly with your business goals. By optimizing your website for SEO, you not only ensure the visibility of your online store but also enhance the user experience, ultimately leading to increased sales and business growth.

With a myriad of options available, it can be challenging to select the perfect theme.

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